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I wrote a quick post to Google Buzz recently that dealt with a concept and issue that’s been rattling in the back of my mind lately. We consume so much information from so many sources that we’re bound to run into the same stories. The news that becomes popular does so because of it being shared, telling friends, sending it to others, and spreading the word.

Virality is the term that’s been associated with this for some time. Getting things to “go viral” is a key to success, but the value of any story is its exclusivity, or who publishes it first. The above concept image is a visualization of my thoughts on how this issue might be dealt with.

I call it – Flume.

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